Hire Strategic Partners
Optics Marketing is a collaboration between Walter and Bridget High, a married couple who actually enjoy working together. We know, go figure.
Having worked together off and on for the better part of two decades, we have developed a synergy that speeds productivity, enhances creativity, and magnifies messaging.
Together we bring a diversity of strategic experience and hands-on creative talent to the table that provides an agency skill set between just the two of us.
Walter High
Founder/Chief Creative Officer
Walter has built a career from his proclivity for using creativity as a tool for business growth.
He is a multi-disciplined marketing expert with deep experience in conceptualizing and executing successful strategic branding, product marketing, and demand-gen/capture initiatives in B2B and B2C arenas. His experience runs the gamut from business owner and marketing/communications consultant to full-time marketing executive.
Having worked with start-ups and Fortune 500’s alike, his clients have ranged in diversity from Hollywood studios to Harvard Business Publishing and from healthcare to warehouse automation and robotics, his experience gives him a unique perspective and objectivity that he uses to quickly assess and diagnose marketing challenges, no matter the industry or solution offering.
A hands-on creative strategist, Walter excels at distilling complexity into clarity and articulating messaging that engages, educates, and empowers prospects to make transformative decisions.
Beyond his professional life, Walter also sees creativity as a tool for living a more fulfilling life. Whatever the activity, creativity is typically the driver. Writing, building, marriage, bodysurfing with his daughter, and most importantly, being a father. Add creativity and each activity gets exponentially better and more memorable.
Bridget High
Founder/Chief Account Officer
Marketing is Bridget’s second career, but her first taught her many of the disciplines she uses today. A professional ballerina for 5 years (and that was after the 14-year training program) instilled in her the dedication, focus, artistry, and grace she brings to her marketing career.
Having directed marketing operations across a number of industries, including high-tech, non-profit arts, commercial real estate investment, and warehouse automation and robotics, Bridget is a quick study in not only seeing the big picture, but in analyzing a business’ messaging with the objectivity needed to assess its strengths and weaknesses.
She understands the incredible importance of production value when it comes to executing creative ideas, and therefore brings strong organizational and managerial skills to every project she oversees. And her keen eye for detail ensures the professional polish needed for that final performance.
Along the way, she has earned a reputation for her organizational skillset, her diplomatic leadership, and her undaunted tenacity in the face of challenge.
But the reputation she enjoys most is that of being a great mom — which makes it somewhat ironic that her background in childcare seems to be most helpful in wrangling a certain creative to whom she is married.
What You Get with Optics Marketing
Intellectual Offerings
• Business acumen
• Cognitive empathy
• Visual intelligence
• Strategic insight
• Keen understanding of the human condition
• Objective, cross-industry perspective and ideas
Strategic Offerings
• Critical thinking
• Hands-on Creativity
• Communications expertise
• Quality content directions and creation
• Big picture, multi-disciplined experience
• Managerial insights
Industry Experience Offerings
• Warehouse Automation and Robotics
• High-tech
• Entertainment
• Business Publishing
• Healthcare
• Manufacturing
• Commercial Real Estate
What our clients say...
CEO Invata Intralogistics
“It’s very impressive to me that you are moving so much for us right now and it seems from a distance like you are doing it with ease. I’m guessing it’s not that easy, because usually things this good aren’t. All things this good take vision and a willingness to get dirty every day.
The more we expect and grow, the more your talents come out. It makes me wonder how much we are underutilizing you.”
President Invata Intralogistics
"One hour of Walter's time is equivalent to 10 hours of anyone else's."
CEO Invata Intralogistics
“This is really outstanding work. The message is so exciting to me. I have spent many hours in marketing meetings before but never felt so connected to a message.
I sent you a great video with Steve Jobs in an internal meeting announcing their Think Different campaign. Seeing what you have come up with makes me feel the same way that he did in that video; proud to be a part of a message that 1) speaks to a great brand’s values, 2) simplifies it through differentiation, and 3) was the best work he had ever been a part of.
You have very special talents. I feel lucky to be on your team.”
Optics Pricing Model
Intellectual Offerings
• Business acumen
• Cognitive empathy
• Visual intelligence
• Strategic insight
• Keen understanding of the human condition
• Objective, cross-industry perspective and ideas
Strategic Offerings
• Critical thinking
• Hands-on Creativity
• Communications expertise
• Quality content directions and creation
• Big picture, multi-disciplined experience
• Managerial insights
Industry Experience Offerings
• Warehouse Automation and Robotics
• High-tech
• Entertainment
• Business Publishing
• Healthcare
• Manufacturing
• Commercial Real Estate
