Want to build your brand? Expand demand for your offerings? Increase revenue?
It all hinges on writing.
Think about it. Every service, product, idea, and concept your business hopes to share with your potential buyer will need to be conveyed primarily through writing of one form or another.
Messaging copy. Web copy. Ad copy. Social media copy. Blogs. White papers. Video scripts. Presentations. Emails. Headlines. Sub heads. Slogans. Tag lines. Press releases. Internal communications. And on, and on.
It all hinges on writing.
That puts a lot of burden on sourcing great writing.
And so it should, because great writing — intelligently disseminated — is how you cultivate, communicate, and calibrate your competitive edge.
But wait. Everybody can write, right?
Wrong. And it’s that sentiment that sums up the mistake too many businesses make: Not recognizing the need for — and the value of — great writing.
Sure you’ve got engineers, subject matter experts, and even Chat GPT at your disposal. Certainly, that should be enough to cobble together a narrative that will at least inform your prospects of your offerings enough to get them to take a meeting, right?
If you believe that’s enough, then ask yourself how you respond to confusing, meandering, and mundane messaging. Do you put in the work to try to decipher it? Or do you move on?
Most will move on — quickly. And when they do, opportunities are lost.
That’s why your marketing success hinges on great writing.
Great writing captures attention and simplifies complexity into clarity. It hooks readers, and enlightens and persuades them as decisions loom.
It defines, differentiates, and articulates your brand, helping your prospects early and often in their customer journey.
Which is where you need your best efforts, and why you should see it as your strategic weapon.
Walter High has built a career from his proclivity for using marketing creativity as a tool for business growth. He is a multi-disciplined marketing expert with deep experience in conceptualizing and executing successful strategic branding, product marketing, and demand-gen/capture initiatives in B2B and B2C arenas. Contact Walter here.