Brand Optics = Market Perception
The optics of your brand determine your company’s competitive edge.
Why? Because the lens through which your prospects see your brand colors their perception.
And their perception becomes your reality.
Brand Optics = Market Perception
The optics of your brand determine your company’s competitive edge.
Why? Because the lens through which your prospects see your brand colors their perception.
And their perception becomes your reality.
Brand Optics = Market Perception
The optics of your brand determine your company’s competitive edge.
Why? Because the lens through which your prospects see your brand colors their perception.
And their perception becomes your reality.
Focus on Your Brand
When you focus on your brand, you tell your company story the way it should be told. You control the narrative.
You provide the lens through which prospect perceptions are formed.
You use marketing as a value-add, connecting your prospects with your message early and often in their customer journey.
You assist them in their research, even before they know what they’re looking for, and provide the insights they need to make transformative decisions.
In doing so, you turn bystanders into buyers.
Focus on Your Brand
When you focus on your brand, you tell your company story the way it should be told. You control the narrative.
You provide the lens through which prospect perceptions are formed.
You use marketing as a value-add, connecting your prospects with your message early and often in their customer journey.
You assist them in their research, even before they know what they’re looking for, and provide the insights they need to make transformative decisions.
In doing so, you turn bystanders into buyers.
Focus on Your Brand
When you focus on your brand, you tell your company story the way it should be told. You control the narrative.
You provide the lens through which prospect perceptions are formed.
You use marketing as a value-add, connecting your prospects with your message early and often in their customer journey.
You assist them in their research, even before they know what they’re looking for, and provide the insights they need to make transformative decisions.
In doing so, you turn bystanders into buyers.
Empower Your Prospects
Your buyers are doing a majority of their research online today, without informing you of their intent.
As a result, your brand has taken on a larger role in selling your offerings than ever before — whether you’re aware of it or not.
That makes your brand one of the most important investments your business can make.
Your brand is the primary means by which you connect with your market today and/or influence prospect/client behavior .
Ultimately, it’s the reason customers choose your company over the competition — or don’t.
Empower their choice. Grow your business.
Empower Your Prospects
Your buyers are doing a majority of their research online today, without informing you of their intent.
As a result, your brand has taken on a larger role in selling your offerings than ever before — whether you’re aware of it or not.
That makes your brand one of the most important investments your business can make.
Your brand is the primary means by which you connect with your market today and/or influence prospect/client behavior .
Ultimately, it’s the reason customers choose your company over the competition — or don’t.
Empower their choice. Grow your business.
Empower Your Prospects
Your buyers are doing a majority of their research online today, without informing you of their intent.
As a result, your brand has taken on a larger role in selling your offerings than ever before — whether you’re aware of it or not.
That makes your brand one of the most important investments your business can make.
Your brand is the primary means by which you connect with your market today and/or influence prospect/client behavior .
Ultimately, it’s the reason customers choose your company over the competition — or don’t.
Empower their choice. Grow your business.
Invest in Your Brand
Strong brands enjoy perks other brands don’t. Self-perpetuating perks that grow businesses year over year.
Strong brands pull from a larger pool of prospects, require fewer resources to convert prospects to customers, and have lower customer acquisition costs.
Strong brands enjoy more unsolicited opportunities (think RFPs), win more bids on reputation versus pricing, and garner higher profit margins.
Strong brands benefit more from customer loyalty, enjoy greater repeat business, depend less on new customer acquisition, realize higher lifetime customer values (LCVs), and profit more from referrals.
Strong brands attract more potential funders, investors, and merger/acquisition opportunities.
Manage your brand properly and it will be an investment that will pay dividends throughout the life of your company.
Invest in Your Brand
Strong brands enjoy perks other brands don’t. Self-perpetuating perks that grow businesses year over year.
Strong brands pull from a larger pool of prospects, require fewer resources to convert prospects to customers, and have lower customer acquisition costs.
Strong brands enjoy more unsolicited opportunities (think RFPs), win more bids on reputation versus pricing, and garner higher profit margins.
Strong brands benefit more from customer loyalty, enjoy greater repeat business, depend less on new customer acquisition, realize higher lifetime customer values (LCVs), and profit more from referrals.
Strong brands attract more potential funders, investors, and merger/acquisition opportunities.
Manage your brand properly and it will be an investment that will pay dividends throughout the life of your company.
Invest in Your Brand
Strong brands enjoy perks other brands don’t. Self-perpetuating perks that grow businesses year over year.
Strong brands pull from a larger pool of prospects, require fewer resources to convert prospects to customers, and have lower customer acquisition costs.
Strong brands enjoy more unsolicited opportunities (think RFPs), win more bids on reputation versus pricing, and garner higher profit margins.
Strong brands benefit more from customer loyalty, enjoy greater repeat business, depend less on new customer acquisition, realize higher lifetime customer values (LCVs), and profit more from referrals.
Strong brands attract more potential funders, investors, and merger/acquisition opportunities.
Manage your brand properly and it will be an investment that will pay dividends throughout the life of your company.
Create Markets through Creative Marketing
Too many marketing methodologies employed today use so-called scientific, plug-and-play, metrics-based approaches that digitally pester prospects and saturate selling channels with SEO-rich, content-light collateral that doesn’t inspire prospects.
That’s a mistake.
Marketing is more than just a methodology.
To be successful, marketing requires the use of creativity to simplify ideas, color them in ways that enable emotional connections, and make them memorable.
Creativity is critical to connecting people to your business in ways that formulaic approaches can’t.
If you’re relying on a features-based, SEO-focused marketing approach without differentiating your business in more creative ways, then the market’s perception of your brand will be that of an also-ran.
You will not only compete more on price, but prospects will have no emotional incentive to collaborate with your business.
Articulate your strengths. Sell more.
Create Markets through Creative Marketing
Too many marketing methodologies employed today use so-called scientific, plug-and-play, metrics-based approaches that digitally pester prospects and saturate selling channels with SEO-rich, content-light collateral that doesn’t inspire prospects.
That’s a mistake.
Marketing is more than just a methodology.
To be successful, marketing requires the use of creativity to simplify ideas, color them in ways that enable emotional connections, and make them memorable.
Creativity is critical to connecting people to your business in ways that formulaic approaches can’t.
If you’re relying on a features-based, SEO-focused marketing approach without differentiating your business in more creative ways, then the market’s perception of your brand will be that of an also-ran.
You will not only compete more on price, but prospects will have no emotional incentive to collaborate with your business.
Articulate your strengths. Sell more.
Create Markets through Creative Marketing
Too many marketing methodologies employed today use so-called scientific, plug-and-play, metrics-based approaches that digitally pester prospects and saturate selling channels with SEO-rich, content-light collateral that doesn’t inspire prospects.
That’s a mistake.
Marketing is more than just a methodology.
To be successful, marketing requires the use of creativity to simplify ideas, color them in ways that enable emotional connections, and make them memorable.
Creativity is critical to connecting people to your business in ways that formulaic approaches can’t.
If you’re relying on a features-based, SEO-focused marketing approach without differentiating your business in more creative ways, then the market’s perception of your brand will be that of an also-ran.
You will not only compete more on price, but prospects will have no emotional incentive to collaborate with your business.
Articulate your strengths. Sell more.
Build Your Universe
The goal in marketing is not just to inform but to influence.
Not just to make your offerings unique, but to make them memorable.
And not just to make prospects aware of your brand, but to create a market bias for it.
At Optics Marketing we use a creative marketing approach to do just that.
We influence how your prospects see the market, how they will go about solving future problems, and what kind of solutions they will seek in addressing their problems.
We forge the emotional connections with your prospects that make your offerings memorable.
And we create a market bias for your offerings before your prospects are necessarily even in market. That way, when they reach the buying stage, the most logical choice is your business.
Build Your Universe
The goal in marketing is not just to inform but to influence.
Not just to make your offerings unique, but to make them memorable.
And not just to make prospects aware of your brand, but to create a market bias for it.
At Optics Marketing we use a creative marketing approach to do just that.
We influence how your prospects see the market, how they will go about solving future problems, and what kind of solutions they will seek in addressing their problems.
We forge the emotional connections with your prospects that make your offerings memorable.
And we create a market bias for your offerings before your prospects are necessarily even in market. That way, when they reach the buying stage, the most logical choice is your business.
Build Your Universe
The goal in marketing is not just to inform but to influence.
Not just to make your offerings unique, but to make them memorable.
And not just to make prospects aware of your brand, but to create a market bias for it.
At Optics Marketing we use a creative marketing approach to do just that.
We influence how your prospects see the market, how they will go about solving future problems, and what kind of solutions they will seek in addressing their problems.
We forge the emotional connections with your prospects that make your offerings memorable.
And we create a market bias for your offerings before your prospects are necessarily even in market. That way, when they reach the buying stage, the most logical choice is your business.
Why Optics Marketing
Diverse Expertise
Hire Optics and you’ll get 50 years of cumulative knowledge and managerial expertise from running marketing operations for businesses ranging in industries from High-Tech to Hollywood, and from Automated Materials Handling to Harvard.
From B2B to B2C operations, and from consulting to salaried positions, each of these experiences colored our perspectives, multiplied our marketing knowledge, and enhanced our ability to assess and solve business challenges.
Strategic Insight
Hire Optics and you’ll get a highly strategic and considered approach to your marketing effort. No plug and play formulas here. And no inappropriate designs or directions. Just what’s best for your unique challenges and your capabilities for addressing those challenges.
This translates to activities that cultivate clients, expand demand for your offerings, and ultimately carve out your competitive edge.
Hands-On Creative
Hire Optics and you’ll get an agency skill set in just two founders. That includes creative strategy, concepting, and direction, copywriting for all mediums and channels, graphic design, website design, photography, operations, project, and account management, planning, and more.
Hands-on capabilities empower more consistent, cohesive marketing content, avoiding the disconnect that can occur from outsourced deliverables.
Proven Results
Walter & Bridget High have a long track record of proven outcomes. Walter’s most recent consulting gig not only lasted ten years, but it also enabled the company to grow revenue 12x in those 10 years. And it was accomplished on a minimal marketing budget and without capital infusions.
We can show you what’s critical and what works for your marketing effort without breaking the bank. And we’ll be sure you make the most from your marketing spend.
Always centered around our client’s North Star.
Always centered around our client's North Star.
Always centered around our client's North Star.
What our clients say...
CEO Invata Intralogistics
“It’s very impressive to me that you are moving so much for us right now and it seems from a distance like you are doing it with ease. I’m guessing it’s not that easy, because usually things this good aren’t. All things this good take vision and a willingness to get dirty every day.
The more we expect and grow, the more your talents come out. It makes me wonder how much we are underutilizing you.”
President Invata Intralogistics
"One hour of Walter's time is equivalent to 10 hours of anyone else's."
CEO Invata Intralogistics
“This is really outstanding work. The message is so exciting to me. I have spent many hours in marketing meetings before but never felt so connected to a message.
I sent you a great video with Steve Jobs in an internal meeting announcing their Think Different campaign. Seeing what you have come up with makes me feel the same way that he did in that video; proud to be a part of a message that 1) speaks to a great brand’s values, 2) simplifies it through differentiation, and 3) was the best work he had ever been a part of.
You have very special talents. I feel lucky to be on your team.”
As a thank you for visiting our site, please download your free copy of Walter High’s 10 Takeaways from 10 Years of Running Marketing at Invata.
It’s packed with marketing insights that can help you grow your business and revenue.
No email address require. Just click the image to get your free PDF copy.
As a thank you for visiting our site, please download your free copy of Walter High’s 10 Takeaways from 10 Years of Running Marketing at Invata.
It’s packed with marketing insights that can help you grow your business and revenue.
No email address require. Just click the image to get your free PDF copy.
Wondering what direction
to
take your marketing effort?
Tell us what you hope to accomplish,
and we’ll show you how you can.
Wondering what direction
to take your marketing effort?
Tell us what you hope to accomplish, and we’ll
show you how you can.
Wondering What Direction to Take Your Marketing Effort?
Tell us what you hope to accomplish, and we’ll show you how you can.